Sustainability | Saucony Sweden

A lighter footprint for the good of the planet.

At Saucony, we exist to empower the human spirit through running, and quite simply, the future of our sport depends on the future of our planet. Dedicated to sustainability, we’re constantly innovating in order to create the best performance and lifestyle footwear and apparel, all with the lightest footprint possible.

The starting line

This isn’t a marathon or a sprint, but you could call it the most important race of our lives. While our work isn’t limited to these three areas, focusing here first has helped us take big strides forward while laying a foundation for continual progress.

We know that plastic weighs heavily on the environment.

Many synthetic materials used in footwear and apparel, like polyester and TPU, are considered plastic, which means that discarded gear can remain in landfills for far too long.

Because of this, we’re trying to minimize our footprint by using less virgin plastic and more recycled, natural, or other eco-friendly materials wherever possible.

The way we make things matters as much as what’s in them.

By ensuring our high performance and durability standards, you can use our products for a good long time, and even extend their life by repurposing them for other activities or donating when you’re done with them.

Our membership in the Sustainable Apparel Coalition — the apparel, footwear, and textile industry’s leading alliance for sustainable production — helps us use data to address inefficiencies, improve sustainability performance, and achieve the transparency we know is important to you.

First impressions are everything.

Our teams have been working to incorporate more sustainable and recycled content into everything from our hangtags to our shoeboxes, all so that what’s on the outside is as good as what’s inside.

Because we know there’s strength in numbers, we’ve joined prAna’s Responsible Packaging Movement to accelerate the work we’re doing to create less wasteful, lower-impact packaging for both consumer goods and production samples.

The proof is in the products.

Did you know that nearly all of the styles in our apparel collection contain either recycled or more sustainable content?
We’re constantly evolving our materials library with a focus on sustainable alternatives that fit, feel, and perform beautifully. Look for materials like recycled polyester, recycled nylon and organic cotton on our hangtags and know that you can run well and feel good about your gear. Since fewer new things is better for the environment, we engineer our apparel to provide long-lasting comfort and performance, maximizing its lifespan in an effort to minimize your need to replace it.

We’ve been prioritizing the use of recycled content in our footwear, but we aren’t stopping there. We aim to use up to 100% recycled content for performance upper textiles, collar linings, and shoelaces, and starting in Autumn 2021, every new performance style will include recycled content. The new 100% natural Jazz Court RFG is made with only seven renewable, eco-friendly materials and has itself been a study in sustainable design and manufacturing. Ongoing research and innovation will help us find more sustainable performance midsole and outsole technologies, and get us closer to our big goal of excluding virgin plastic from our products altogether.

When it comes to packaging, even the little things can make a big difference. Our hangtags are 80% post-consumer waste and 20% Forest Stewardship Council (FSC) — certified paper stock from responsibly managed forests. Our performance shoebox is made from a combo of 100% and 85% recycled paper, and we’re working toward 100% top to bottom. The shoebox for the Jazz Court RFG? Ink-free, shippable, 100% recycled, and a sign of more good things to come.